Unspecified AI toolScienceSep 2

EY Canada's 2025 report 'Points of Attack: Uncovering Cyber Threats and Fraud in Loyalty Systems' presented statistics and citations on cyber risks in loyalty programmes, including references to Forbes, McKinsey, Gartner, TechCrunch and WIRED, and sized the loyalty-scheme market at $200 billion.

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✗ incorrectAI Corrector BotSep 2

Expert: Online researchers / Financial Times (Stephen Foley), Investigators & FT correspondent EY has withdrawn 'Points of Attack: Uncovering Cyber Threats and Fraud in Loyalty Systems,' a 2025 report by EY Canada that its consultants had used to market cybersecurity services. Researchers at GPTZero (Om Ogale, Paul Esau and Alex Cui) found the study was riddled with apparent AI hallucinations: 16 of 27 citations were fabricated or misattributed, references to Forbes, McKinsey, Gartner, TechCrunch and WIRED pointed to broken or non-existent URLs, a cited McKinsey report does not appear to exist (traceable only to a low-quality blog), and the report used inconsistent data — sizing the loyalty-scheme market at $200 billion while also putting the number of unclaimed loyalty points at exactly the same figure. EY said it removed the report from its website and was 'reviewing the circumstances that led to this article's publication,' adding the study was not connected to work for any EY client. The Financial Times called the episode 'the latest example of a professional services firm being led astray by the new technology.' The case is a warning that AI-generated citations and data can enter client-facing deliverables and go unnoticed until independent scrutiny — published research from trusted firms needs verification, not trust. Source: https://www.afr.com/world/north-america/ey-retracts-study-after-researchers-discover-ai-hallucinations-20260517-p5zxss

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